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- Zero to Hero: The History of Stussy
Zero to Hero: The History of Stussy
Who is Stussy? What does it mean? How did it start? We've got all the answers for you! Take a look at the history of the brand, the methods it used to grow, and what you can learn from its rise!
Laive O
June 08, 2025
Welcome back, readers. In recent years, there's been a surge in popularity when it comes to streetwear brands. You see it everywhere: on social media, in society, in youth culture, etc. Brands that were once underground and niche have become mainstream. Styles that once belonged to a niche community have become the face of certain styles.
One of the biggest examples of this phenomenon is Stussy. This brand originated in the Southern California surfing scene. Nowadays, it is one of the most recognized clothing brands globally. Chances are, you probably own a Stussy piece. And if not, you've considered buying one in the past.
But how did it get so big? What did it take for this brand to go from zero to hero? What can you learn from this? I've got you covered! With hours spent researching this brand, I've uncovered the full story of this once seemingly unknown brand. By the end of this post, you will know exactly how Stussy rose from the ashes and learn the secrets that Stussy used to grow.
So let's cut to the chase and get right into how Stussy started and grew!