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- Top 5 valuable lessons you can learn from BAPE's rise and fall!
Top 5 valuable lessons you can learn from BAPE's rise and fall!
From 50 t-shirts a week to one of the biggest Japanese streetwear brands of the 2000s, take a look at how BAPE was built and what you can learn from it.
Laive O
January 12, 2025
Welcome back, readers! Clothing brands have become an increasingly popular business for aspiring designers to create. Some of you guys might’ve been thinking of starting your own clothing line. I know many that have tried and failed—dreams crushed by the unforgiving competition known as the fashion industry. Which is what inspired me to write a story about one success story that you most likely heard about. This clothing brand went from a little dream in one man’s head to one of streetwear’s most known clothing brands to date.
This is the story of BAPE.