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The True Story of True Religion Jeans
How did one of the biggest clothing brands in the 2000s and 2010s file for 2 bankruptcies in 3 years? And how did the brand bounce back to what it is today? See what you can learn with the story of True Religion!
Laive O
August 24, 2025
Welcome back, readers. When it comes to jeans, there’s only a few that are as iconic as True Religion. With such a unique start way back in 2002, it’s no wonder they became so popular in the 2000s and 2010s. And with such a huge comeback, it’s impossible to ignore True Religion in the 2020s.
But what did it take for the brand to get to where it is today? And why did the brand go through 2 bankruptcies? I got you covered!
So without no further ado, here’s the story of True Religion!