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Supreme's History and Meteoric Rise to $2 Billion

From a small SoHo skate shop to one of the biggest streetwear brands in recent history. Learn how Supreme built their legacy as a $2 billion clothing brand and what lessons you can use to grow your business.

Welcome back, readers. If you were active in the streetwear scene for the past 10 years or so, you’ve definitely seen or heard of this brand. This brand is famous for its simple but instantly recognizable logo. This brand started off as a small SoHo-based skate shop and became one of the world's most well-known streetwear brands.

Before we begin, it’s worth mentioning that this post is a request from one of our subscribers. Because we’re about community when it comes to this newsletter, I encourage you to send in any topics you want to see featured over at Laive-O’s Instagram. Just send a message on what you want to see posted next week.

Enough talking, though; let’s get right into the history of Supreme.

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